Long Quan Paint is a Singapore-based paint retailer and supplier operating out of MacPherson Road — carrying their own branded paint alongside established names, serving both trade contractors and walk-in retail customers. It’s a real business with real stock and a physical shopfront that contractors and homeowners have been walking into for years.
They had been running paid ads. The targeting was reasonable, the campaigns were structured, but conversions were near zero and the cost-per-click was high. Their ad agency — a Wanderus partner — knew the problem wasn’t the campaigns. It was what came after the click: a basic landing page with no brand identity, no product showcase, and a contact form nobody was using. On top of that, their existing hosting provider was unreliable, with significant downtime and slow support response. Their website was sometimes simply not there when someone clicked through from an ad.
Long Quan Paint came to us through their ad agency, who referred them directly. The fix wasn’t complicated — it just needed to be done properly. A website that gave visitors a credible reason to get in touch, hosted somewhere that would actually stay online. We didn’t need to reinvent the brand or build a complex digital strategy. We needed to give the ads somewhere worth landing.
We built a five to six page website that gave Long Quan Paint a proper digital presence for the first time. Clear pages covering their offering, the paint brands they stock, and who they serve — giving both contractors looking for a reliable supplier and homeowners comparing options an actual reason to reach out instead of bouncing back to the search results. Contact was made as frictionless as possible with an enquiry form and WhatsApp integrated directly, so a contractor who prefers to message rather than fill out a form could do exactly that. For a trade-facing business, that matters.
On the hosting side, we migrated Long Quan Paint from their unreliable provider to Hostinger cloud hosting — a significant upgrade in reliability at a price point that worked within their budget. We handled the full migration including email setup so nothing was lost in the move and the transition was seamless.
The engagement delivered a five to six page website built from scratch, with an integrated enquiry form and direct WhatsApp contact. A full domain and hosting migration to Hostinger cloud, including email account setup and DNS configuration. And a stable, reliable hosting environment that stays online when someone clicks through from a paid ad. Long Quan Paint continues to manage their domain and hosting through Wanderus, and reach out when questions come up about their setup.
Pages built — from zero web identity to a complete digital presence
Contact channels — enquiry form and direct WhatsApp integration
Downtime since migration to Hostinger cloud hosting
The ad budget that was burning with nothing to show for it now has a credible destination. Visitors landing from paid campaigns find a site that tells them exactly who Long Quan Paint is, what they carry, and how to get in touch — in whatever way suits them. Sometimes the fix is simpler than you think.
